Working in the digital creative advertising space, can be incredibly fulfilling. Working with nutiva has been one of those experiences. Bajibot executed the redesign for the new nutiva.com.
The challenge came as to how to tell their important Nutiva stories, which involves sustainability and fair modes of trade, supplier chain and production, whilst equally displaying the products and e commerce. We were up to the challenge!
Our aim was to pivot the website to be content-driven. Focusing on brand awareness, establishing Nutiva as the authority that they are through their Thought-leadership in the health & wellness food space.