Original Penguin NFTs
NFT WEB AR DESIGN
PROJECT OVERVIEW
Right when the NFT craze was at its peak, Bajibot was tasked to come up with a NFT oriented campaign for fashion brand Original Penguin, with the goals to increase relevancy and awareness with the Generation Zs and younger Millennials.
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TEAM COOPERATION
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WEB AR+NFT+CAUSE
Bajibot came up with an WebAR+NFT+Cause marketing campaign where we engaged 8 popular TikTokers to express their art onto a 3D penguin. Bajibot then mint the 8 3D penguin arts into NFTs and invite target audiences to our Miami-Vice themed AR showroom. Users can bid for auction on the penguin NFTs.
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AR VIDEO
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USER FLOW
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WIREFRAME: DESKTOP LANDING PAGE + SIGN IN / SIGN UP
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WIREFRAME: MOBILE AT INSTRUCTIONS
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UI: HI-FI MOCKS
THE RESULTS
All auction proceeds will be donated to FreeArtsNYC, a New York based non-profit education organization that helps underprivileged children through arts.
Project Credits: BajiBot
Vincent Mei – Creative Director
Joseph Marconi – Art Director
XueZhen Xia, Hui Du - UX Designer
Hui Du – UI Designer
Valerie Lin – Digital Producer
Tech Magnitude – Dev