Coconut Secret Site Redesign
UX/UI DESIGN
PROJECT OVERVIEW
Our wonderful clients acquired the revolutionary brand Coconut secret. Coconut secret is a soy sauce substitute sourced from the flower of the coconut. We had just redone Nutiva's website and they wanted to do the same for their new acquisition. We executed their website design, development, website maintenance and their ongoing digital marketing.
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OBJECTIVES
The new website structure needs to be consistent with Nutiva's site, but with two different design themes.
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Design one cohesive check-out experience by using one Shopify Plus account for the two websites.
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TEAM COOPERATION
2 SITES, 1 SHOPIFY ACCOUNT
The biggest challenge was that the Nutiva team wanted to offer their customers one cohesive check-out experience by using one Shopify Plus account for the two websites, with two different design themes. This has never been done before without a custom e-commerce website development from scratch. Furthermore the two sites share all third party plugins which can be a complicated effort, but due to our nimble nature, we figured out ways to economically maximize them.
THE RESULTS
The result was one of success! Not only did we achieve this small feat, but the website has been well received by Nutiva and the Coconut Secret fans.
Project Credits: BajiBot
Vincent Mei – Creative Director
Hui Du – UX/UI Designer
Teegan Curitz – Sr. Digital Producer
Tech Magnitude – Dev