Each year millions of Americans face the reality of living with a mental illness. Bajibot collaborated with Yahoo, Verizon Media/Ryot New York and the Made of Millions Foundation and came up with this meaningful experiential campaign to increase the general Mental Health awareness, as well as acknowledging those who are experiencing mental illness to Open Up Together about their mental health issues and seek help and support.

The Open Up Together campaign, utilized real-time web-based Augmented Reality technology to bring tens of thousands of users together, to express themselves through twelve uniquely designed AR face filters illustrated by celebrity illustrator Charles Williams. Each filter represents a state of mind from a mental health condition. From Overwhelmed, to Unsure, to Inspired, Mindful, Healing, Numb... At the end of the experience, users are invited via SMS to launch a larger AR Mosaic ring wall in their space, that is made up from all the submitted face filters! The AR Mosaic deeply projected a sense of community and togetherness!