Corteva Agriscience
Interactive Wall
USER INTERFACE DESIGN
PROJECT OVERVIEW
Formerly an agricultural unit of DowDuPont, Corteva became a publicly-traded company in June 2019. With a full-on across the board rebranding of Corteva Agriscience, Bajibot was tasked by their partner agency, Ogilvy, to design and build 11 multi-touch interactive wall experiences for Corteva’s offices across the United States.
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What’s unique about the project is the multi-users aspect of the interactivity. The multi-touch walls allow up to 32 simultaneous touch points at once. Together, Bajibot and their agency partner envisioned the “wall” to project different stages of messaging dependent upon the distance of the viewer from the interactive wall.
OBJECTIVES
Make sure that each user interacting with the wall has their own area undisturbed. Also pay attention to the overall interface design of the wall. Let the distant viewer see the overall message of the wall.
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All designs need to fit in different templates. The custom CMS system allows for seamless content update by the administrator for all the walls in all the Corteva offices.
TEAM COOPERATION
CASE STUDY
LAYOUT DESIGN
When afar, viewers will see a Time-Square-sized video wall, that displays a montage of the Corteva story.
At mid-range, viewers can receive a more detailed messaging about what Corteva Agriscience is about while seeing others interact with the wall.
When up close and interacting with the wall, they can navigate between the Corteva environments, from satellite to seed.
Layout Details Design
INFOGRAPHIC DESIGN
Infographic Template Design
Infographic Details Design
DROP YOUR PIN DESIGN
ICON & BUTTONS DESIGN
Four Environment Icon Design
Icon Design
CTA Design
THE RESULTS
The launch day was epic. Corteva Agriscience offices around the globe all synchronized to celebrate on the day Corteva IPO went public at the NYSE. Our interactive walls were launched in their designated locations, in the newly renovated lobbies greeting visitors from all over the world.
Project Credits: BajiBot
Vincent Mei – Creative Director
Tyler Furstoss – Art Director
Xuezhen Xia, Yuli Hsu – UX Designer
Hui Du – UI Designer
Gil Franco – 3D Animator
Annie Tsui – Sr. Digital Producer
Tech Magnitude – Dev